How to Advertise on Google: A Beginner's Guide
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How to Advertise on Google: A Beginner's Guide Google Ads is a powerful platform that allows businesses of all sizes to reach potential customers through targeted online advertising. Whether you're a small startup or a large enterprise, Google Ads can help you achieve your marketing goals. Here's a beginner's guide to get you started: 1. Define Your Goals and Budget What do you want to achieve? Increase website traffic? Generate leads? Drive in-store sales? Boost brand awareness? Set a realistic budget. Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Start with a small budget and gradually increase it as you learn and refine your campaigns. 2. Choose the Right Campaign Type Search campaigns: Show your ads to people searching for specific keywords related to your products or services. Display campaigns: Reach a wider audience through visually engaging ads displayed on websites across the G...